Alison E. McManus
Chief Executive Officer

Alison is a skilled practitioner in the field of product placement, branded content, integrative marketing and consumer promotions in the entertainment industry with nearly ten years of experience.

She began her career in Hollywood at United Talent Agency and most recently worked at Norm Marshall & Associates (NMA) as the Senior Vice President, International Client Services and Head of NMA International. During her tenure at NMA, a pioneer agency in product placement and entertainment opportunities and concepts in film, television, and digital for her clients.

She created entertainment promotions and strategic brand integrations and placements for clients including Heineken, Lenovo, Diageo, Smirnoff, Double A Paper, Capital One, AMC Entertainment, Royal Purple, and Disaronno. In her role as SVP, she also oversaw new business acquisition, project analysis, entertainment marketing strategy, budget updates, contract negotiations and event planning.

Alison has worked closely with filmmakers, producers, studios and industry executives to develop brand integrations and global consumer promotions on notable blockbuster films including Casino Royale, Quantum of Solace, Iron Man, GI Joe, Salt, Wall Street 2, Transformers, Transformers: Revenge of the Fallen, Transformers: Dark Side of the Moon, The Bourne Ultimatum, and Wanted. She has also implemented integration and placement opportunities on countless network and cable television shows.

Prior to joining the entertainment business, Alison worked as an investment banker in the Equity Capital Markets and Equity Research Groups at Bear, Stearns & Co., Inc. and as a sell-side Equity Analyst in the financial services and insurance sectors at Keefe, Bruyette & Woods, LLC in New York City. She has an AB in economics from Harvard University and an MBA from the Stern School of Business at New York University.